Hi! I'm Tai, a product designer and design system specialist. I started from a law background before moving into design, which shaped the way I think about structure, clarity, and problem-solving. I moved into design from a law background, which gave me a strong way of thinking about structure and problem-solving. I’ve worked at Aperia, building products and design systems for leading banks in the US, and at VNG, designing internal tools and data-driven products. My design journey has taken me across various industries, including finance, banking, and medical, internal tools, wallets.
I’m also hold a Master of Science in User Experience Design at Birmingham City University.
Over time, I’ve come to believe that:
Good design makes complexity feel simple, not invisible.
Clear workflows and thoughtful interaction details can have just as much impact as big ideas.
The best outcomes come from iteration, honest feedback, and strong collaboration across teams.
More details are in my resume.
I work at the intersection of interaction design and data visualisation. I often engage in:
Research - 1:1 interviews, focus groups, survey and A/B tests.
Analysis - Using design thinking tools like Personas, Workflows, Information Architecture to come up with product ideas.
Design - Converting the workflows into mocks that align with heuristics. Take usability test do measure the design
Data Visualisation - Finding out what questions need to be answered by the data to create appropriate interactive visualizations.
Collaboration - Working ross-functionally with product managers, engineers, and stakeholders to navigate complexity, build alignment, and deliver better product outcomes.
Award - Winning UX Project
Second Prize – Advanced & Immersive Technology
A project was a rewarding experience that brought together creativity, technical experimentation, and teamwork to create something both imaginative and impactful.
Badminton has been a big part of my life for over 20 years. I’ve been lucky enough to win a few tournaments in both Vietnam and the UK, and it has taught me a lot about focus, discipline, and consistency.
Outside of design, I love film photography because it encourages patience and intention. I’m drawn to the imperfection and storytelling that come with every shot.
I’ve loved football since I was a kid, and Arsenal has always been my team. I enjoy the energy, the passion, and how one small moment can change an entire match.